'I Don't Care About Your Follower Count': Slugg's Music-First Philosophy | EF EP 116

0:48 Welcome to your weekly elevation. You're a dose of real strategies for real results in dance music. I'm Olivia and today we are talking about something that hits close to home for me because one of the biggest critiques I get about my content is that I focus too much on marketing and not enough on music. And trust me, I get it. And here's what I've learned from artists like today's guest slug. The music has to come first. I know that it's not marketing or music. It's music then marketing. The music is your fuel. It's what creates genuine community that you can then connect with and help others discover. Without that authentic musical foundation, all the marketing strategies in the world won't build you a lasting career. Today's conversation with Slug perfectly illustrates this, from his music first philosophy when signing artists, to how staying true to a sound eventually led to those breakthrough moments we all dream about.

1:40 It's awesome. You're here in Chicago, you're playing Arc at the lake. This is your second time working with the Arc brand, right? Correct. Yes, second time. First time was in Miami for music this past year. Yeah. So tell me about are you excited? It was cool. It was cool that the boat party was sick. Shout out to the P&K boys. They're the one. They put me on the lineup. They had the second stage on that boat while a Ranger and Sydney were upstairs. Yeah, super sick. Always playing with the pink boys. It's always nice P&K. Yeah, they're going to be here for ARC too. I think they're throwing a party here which and I just learned the I feel like, How old are you, if you don't mind? Me asking 28, turning 29 next week. Oh, happy Hummel's birthday. Thank you. So I'm 33 and I for whatever reason feel like that's so much older.

2:22 Like once you hit your 30s, you are slow to like, slow to be hip to like what's going on. So like the lore behind it's it's PNK pink minimal. PNK. PNK right? Like I just recently learned about that and it's very cool but I feel very old. No, that's fine. I'm just around them now. We're I'm, I'm based in Miami. So are they. So like I got to meet them through that and whatnot. I've released on their label and whatnot. They're super cool guys. Yeah, and I want to get into talking about, you know, get busy and all your other brands. But first, I always find it interesting dissecting the differences between like Chicago DJ's, New York DJ's and Miami DJ's, because we all have like, not we, I'm not fucking DJ, but you guys all have your, your very specific culture, right?

3:09 So what's it like? Like, can you kind of categorize the difference between Chicago and Miami? Shoot, I don't know. I mean, I could definitely speak up for Miami. I feel like Miami definitely has a lot of like Latin influence into it, which I feel like is pretty like like already known. There's definitely a lot of Latin influences into it. But I guess you could say the same thing about New York, because New York was very like Puerto Rican kind of style, like in the house music I started there I feel like was very Puerto Rican influence and whatnot. Does it change anything about how you play like when you're in Chicago? You know, yes, so when I played the House Calls show, I believe last year, almost a year ago in November, I think it was, I opened up for Todd Terry. So, like, I always tend to, like, go to my shows and, like, show off my sound and what I like to showcase. But I was opening up for a legend like Tall Terry. So I was like, I like, towards the end, like I remember like, playing like, more like Jack and house and like, more kind of like that style.

4:03 And it's Chicago. Why not? Like, you know, you have to play some type of house music. Yeah. What I've, what I've heard from a lot of artists who come through here is that, and maybe you agree, I don't know, you tell me. Chicago's a more educated audience. And I think that that is somewhat of an advantage because I feel like they're more open to just seeing DJs do their thing. We don't expect like the same cookie cutter set every time we go. You know what? I from the experience I've had been playing here, I could somewhat agree. I also think the crowds here are just here to party like they're ready to dance. They're ready to have fun no matter who's on stage. You know, that's just kind of like the vibe I've got and every time I've played here for sure. Yeah, so, OK, so take me back to the beginning. When when did you start DJing?

4:50 Shoot, this goes way back. I picked it up probably when I was about like 14-15 maybe. And you, you're from Orlando, though, right? No, I'm from Miami. You're from Miami. Born and raised in Miami, when I turned 20 I moved to Orlando, OK. I lived there for about 8 years. OK. That's kind of where I started the whole slug project. Oh wow, yeah, so, but I'm assuming you took a lot of your Miami influence. Oh yeah, for sure. I was when I was in high school, from probably from like the 8th grade to like my senior year in high school, that's when I got really into electronic music. And it wasn't just house music. I was really into progressive house very early, like Swedish house very early, like laid Back Luke, that kind of stuff.

5:32 I even went into like a dubstep phase and whatnot. But I feel like I. Feel like who didn't, right? It's like electronic music. You go through your phases, but it was essentially right around like sophomore year when I kind of like started. I was like, oh shit, what is this? I started. I can I gross. Yes. OK, good. Everyone asks me, though. Of course you did. Yeah, just get them all out, right? Now, right around like sophomore year is when I found like tech house, like what tech house was. And obviously tech house has changed progressively from then to what it is now, especially here in the United States. But yeah, that's kind of like the progression. I kind of went through all those genres and throughout those genres. That's when I picked up FL Studio and I started learning how to make music on the.

6:13 Computer. So you brought it back to mine because that's where you are now. You brought it back to Miami. Walk me through moving back to Miami, being a DJ in a city where there's a lot more competition than I would assume in Orlando. It was honestly easy because I had already, I feel like I already had made my name credible enough. And me being from Miami, I'll every like in between the time that I moved to Miami and and when I I would play in Miami shows, I played at like 1800 Lucky. I used to play this bar called Chico Malo, which is like a group from down there. They would do like a lot of like Latin Tech kind of parties. So like I was getting booked.

6:54 And the reason I was getting booked too is because I'm from there. So a lot of those people throwing those parties, they knew me because I already was from there. Yeah. So while I was doing my thing in Orlando, they kind of started taking notice. And then like they'd bring me down, bring me down. So by the time I got to moving down to Miami, which was almost a year ago now, my name was a kind of hard kind of floating around. And at that point I was already working with the space team, so they were starting to bring me around. Shot on miss Mod. I know you had her. She's fucking the ghost. Like, she's just such an amazing person. She's awesome. And and so low key about everything and so talented and 100% like it's incredible. OK, so I really want to dig into your various businesses because you you have get busy, you have Lisa's kick back right before we tell me what they are.

7:39 So I'll start with my baby, Get Busy and that one's, that one I could truly say is mine, at least it's more like a partnership. But Get Busy is mine and my partner, Leo, he was supposed to be here, but he's going to meet us up later. Yeah, it was. This is my best friend. I grew up with him. I've known since the 4th grade. We kind of grew up together and that's when we kind of fell in love with electronic music. And we just kind of stayed initially that we taught each other how to DJ. We taught each other how to produce music. He's actually a phenomenal producer, but he kind of like, let me kind of like have the shine, you know? As we grew older, he kind of like stuck to like the backside stuff. We ended up moving to Orlando together. We lived together for like 4 years along with other roommates. And during that time it was just very like, what do we want to do? We've always had a dream of like throwing parties and like doing this and that. And then one day I believe he came up with the name and like he kind of just said.

8:23 And I was like, whoa. I was like, you know, like when you say something, it just kind of like it's like a goosebump feeling like it's like a hit. So that that was basically kind of like the start of it. And that's when I kind of started signing to to songs, the labels and whatnot. So at that time we kind of got an idea of like what that process is like. And yeah, it was kind of like the birth of it. We had our first release, I want to say in 22. I was we were actually at Okeechobee Festival, which I played that year. Oh, wow. Yeah, yeah. And we had our first release and we even celebrated there and whatnot. So yeah, yeah, it's been since then we've been kind of just pushing for it. I because this show is, you know, celebrates entrepreneurism. A lot of the artists that I have on have labels or some sort of party series or something that they're doing that's like building their own platform.

9:09 Why did you decide that that was important for your career long term? I think it was. I think the idea between him and me and Leo was we grew up watching like the Corollas, the Jamie Jones Capriati now has his party now. But like, we always saw that they always had something attached to their solo career. So just that idea of me starting my solo career, I feel like it was good to start that early on, like let it grow with how with me growing, you know what I'm saying? Yeah. So I think, I think it's just very important, especially in like this generation of DJs that are coming in. Like, I feel like you need to have that because like, just being a DJI feel like isn't like going to cut it anymore, you know what I'm saying?

9:50 Like there's a lot that goes into it other than just getting on stage and playing some music, you know? Yeah, I mean, Jamie Jones is a perfect example. And I know you just, you're just with him and Ibiza, right? Yes, I played Paradise. That's so cool. I mean that's like OG you cried. Yeah, it's a dream come true for me. I mean, like I said, I've known about Jamie, I've known about how creations, everything paradise for years. I've been one of those parties in Miami for music weeks and stuff like that. Yeah, it was always a dream. And when I got that call and I believe like we got the hit up on February, I literally was on the phone with my manager and like a few others, we were all in Group, a group like a group call. And I, I was at my cousins office down in Miami and I literally ran outside and started running in circles like literally like crying. Like just like, yo fuck yeah.

10:32 Like yeah, dude, that was a drink. When True universe is a crazy club. That was insane. I noticed their first year open but like anyone that goes please go that's she was sick as fuck. Looking at the videos though gives me anxiety. No. You know how many people? Right. No, it's definitely I think the cap is like 8000 or something in that main room, which is obviously huge. Plus they have two other rooms and God knows what other little rooms they have in that club. But yeah, it's, it's, it's not that it's not as bad as it looks in the videos. I will say that cuz we hung out, I hung out in like the mainstage and like they was packed. Like I'm talking about you look back and forth, like people everywhere. Yeah, but there is still space. You know, I think the videos kind of like make it seem like you're like, you're like, like at a festival. But no, there's still space. I will say that I will from my experience like it wasn't as bad as like it looks like on videos.

11:15 Yeah, OK. That's good. Still a shit ton of people though. Like. I like, I going back to me being old and I'm not old, but like I'm starting to, you know, it's a little much for me. Yeah, like, like all those people. But I know, I mean, as an artist, it's got to be an incredible experience to see that many people there for you. Yeah, yeah, I got I ended up playing two sets of thing. I got booked to play the wild comment. I believe that the room's called the bathroom and in the club I got to open that room, which was sick. I it was sick to see like how many people like were there early enough to like catch me play whether they knew I was playing or they were just stumbling across like across to like watch. But a lot of people stayed and it was a it was a cool feeling. Obviously not me not being from over there first time. Oh well, second time in Ibiza. So that was cool.

11:55 And then a couple days before the gig they had, or I think the day of, of the gig, they hit my manager and they're like, hey, would he be interested in closing the bunker, which is another room they have there? And like, of course I was like, I'm not going to say no to that. So I got to play 3 hours, which was cool because it was two different sets. Like on the in the first set, I was playing very opening, very, you know, I was playing the room and like, yeah, I got to play some of my sound, but it was very like, you know, like a very educated kind of like set, you know, you got to set the room up. I feel like, I feel like a lot of DJs need to like learn how to do that when when they start off at night or whatnot. Yeah. So I've, I've been learning myself. I'm not saying I'm a pro or anything at that, but it's it's important to know that. Yeah, you got to put yourself in a different headspace. You can't. You can't do all the things that you want to do the.

12:37 Cool thing is that towards the end of it I got I did get to play some of my music obviously, I think which is important as me being an artist slash DJ. But yeah, when we got to the second room, I was like already like, you know, a little loose. I was like, dude, I'm like I'm basically headlining the room. So like it was fun and it was packed too. Like even like I was competing with Jamie basically that night. I think he was going back-to-back with Seth Troxler. So like even then, like I was excited to play, but I was like, oh, people are going to like want to go over there. But no, it was. It was packed. It was sick. Well, that's just a testament to the lineups that he curates. Like people know they're going to have a good time no matter where they are, you know? OK, so, so back to your business ventures. I love that you cited Jamie and Corolla. And I mean, because it's, it's so true. Like you, you can't live off touring forever.

13:21 Your body will shut down like if. It's shutting down now. Don't say that. Yeah. But but it's, but it's, but it's so true. Like, that can't be your only means of revenue for the rest of your life, you know, And whether it is like building a party, a label or whatever, like, or just investing in fucking Bitcoin, I don't know, like, you have to have something else. Yeah. Yeah. What have you? What have you learned about business and starting all of this? Patience, patience to learn, patience to just sit there and learn from mistakes. I have a great team behind me as well, so like I get a lot of help. We just hired my friend Jules or me and Leo's friends Jules, and she's been helping out a lot on like the logistics side. We we brought her on because it got to a point where obviously I'm touring a lot and whatnot.

14:10 So like, just me and Leo, like it's kind of loud. So she's helping out a lot and I, I love her so much for that. I hope she sees this. Yeah, I think she's going to be here later too as well. That's awesome. So she's helping a lot on that aspect. So like I've, I've been like, you know, like kind of like letting you know, like steer the boat a little bit. I trust him so much with it. So it's cool to see. That's huge. Yeah, no for. Sure, trust him, party. Oh my God, it's huge. OK, you said mistakes. Do you care? Because the majority of people who listen to the show are artists trying to build their own brand, build their own career. So everything is a learning opportunity. When you said mistakes, what are the things are? Maybe maybe one thing that like I kind of learned in the beginning was putting as much care into like these artists that were signing as much care as I put into my music. So maybe in the beginning, it was very hard for us to get like promotion now and whatnot.

14:56 And we felt like maybe some of the first artists got like got neglected in a way because like we didn't push their music hard enough. Like compared to like when I have released, I try to promote, promote. So it's like those little mistakes like that. Like we've learned to tweak and now we have like a distribution and like publishing and whatnot to like help out that. So maybe that's like one thing that like kind of like pops in my head right now, like. Yeah, because you have to wear a different hat. Like you're not, you're not select the artist. You're you're the business owner. Correct, Correct. Yeah, yeah. So things like that is like we've learned along the way and like a lot of communication things like between the team for sure. Communication's everything you know so. Yeah, the longer I work in this industry, which is not very long, but the more I realize that so many teams, even the ones at the top are like bootstrapping everything.

15:42 Everything is scrappy. Like it, it really, it's just the entertainment industry. Like you, you think that there's like massive teams behind, you know, you know, Ark Music Festival, for example, and it's like 6 of them, right? Like putting on that fucking massive festival. And so, and that made me feel better as I was building, as I'm building my own businesses because I'm like, OK, like you think these people have it all figured out. Maybe Jamie Jones is the exception. He really seems to have it done. Like a team of 30. Yeah, I know he's a really dialed in, but like, but I think it makes it more approachable and less scary for people who want to build brands like we're all we're all still figuring. Out, yeah, for sure. I mean, I'm still figuring out. I'm not, I'm not saying like we haven't figured out, but we've definitely, I feel like we've gotten to a point where it's like, OK, now we're like in a good rhythm and like we know what we're doing. Obviously there's going to be a lot more learning to learn. You know, so when you I remember just here and I Miami Music Week, like I always overshoot what I actually like. I think I can do so much and then I miss half of the parties because.

16:42 I mean, there's so much. Yeah, but your party, I'm not sure how many did you do? We just did one of. Them it was it a get busy it. Was us get busy and we did a slug verse. Everyone, yeah, everyone asked like did you hear about this? Did you hear about that? So what? What it was it about your parties and the events that you are curating that make them so special? Because I'm not kidding. Like everybody talked to me about this party. I don't know. That brings a smile on my face though. That's good. Reputation. Procedure. Yeah, it's, I don't know. I don't know. That's. I don't know how to answer that if I'm being honest with. You, you said it in a past interview that I saw that it's like good music first. Like what are what are the principles of?

17:23 Like when you're throwing an event? Like, what do you care about the most? The music, I mean, I think the music's the most important. Like, I, I care. I'd rather put on a DJ that has like 20 followers, that plays better than the guy that has like 20,000, you know what I'm saying? Yeah. So music is everything. Like if the music sounds good and that's something being my partner, like we don't care who you are, what you do. Like if it makes me and my partner move, like we're fucking signing it, you know what I'm saying? Or we're going to like put you on on some way or one way or another, you know what I'm saying? It's just, that's just what we focus on mostly, you know, just finding like good danceable music, I guess you could say. Yeah, I had a friend who's a fantastic producer and is assigned to some pretty good labels messaged me the other day and he's like, oh, look at this feedback that I got.

18:08 They said, you know, track is really good, but The thing is, is we don't really sign artists with less than 10,000 followers. That's insane. That's literally insane to me because like that to me, I feel like that like kind of lowers like someone's self esteem or like kind of like makes them like feel little, which is. That's what I asked. I said, how do you feel about that? Yeah, like, he's pretty thick skinned and he knows he doesn't give a shit about social media. Like, he's just one of those people. He's like, if it happens, it happens, right? Right. But yeah, that was, you know, to see that in black and white, that's crazy that people aren't lying about that. Right, right. Well, damn, that sucks. Like it shouldn't, not for him, but like for like the label or like for them to say that I feel like they're, I feel like it's just like now they're in it for like the wrong reasons.

18:49 You know, they're like, and it almost seems like it's like for the money or like, just like. Well, do you see, I mean like like playing devil's advocate, you know, I see the value if you have a social media following, you're not saying hundreds of thousands of followers, but if you have a social media following of a, you know, a couple, 1000, whatever, and the audience is engaged, they like all your stuff, they're eager. Like there is value in that because that shows that you know how to build a community. But I think engagement matters so much more than followers, right? Like if you have like 10,000 followers that comment on all your stuff, are eager about your next show, like they're dialed in, that's where I see the value, not 100,000 followers. And it's just like. There's actually a page I came across on Instagram, I don't remember what the page is called but like they're calling out like these big DJs I have like fake followers I saw. That I saw that.

19:37 Just putting their business out like that, which is which is cool to have someone like doing that, you know, like because like it kind of shows you like a side of the industry that like, you know, it's gets like overlooked, I feel like. Yeah, you know. Like all these those, most of those artists are getting booked like every weekend, everywhere, everywhere. And it's just like. Damn, like at what point though do you think? Like I mean, because people say fake it till you make it so they bought the fake followers which brought in and tricked in into bringing more people. But I don't think you can really get away with the fake followers. Like if you wanted to do that today in 2025, buy a bundle of fake followers like Instagrams. Like like they're hip to it now where like they're not going to. I think they they like, they, they like spam it like it's like a flag.

20:18 Yeah, right. Right. So I just don't think that's like, unless you also have money to buy your way into certain events where you can, which is a thing, like people can't buy their way onto any lineup, you know, not any. But so yeah, I, I think it is harder today to to get away with those things. I think consumers are just more educated about what's going on and especially in tech house, like people really want to be in the know about who's like more underground, like who's actually doing cool shit. I feel like now it's like now it's turning into that for sure. Maybe not in the past years, but like I feel like it's becoming more of a trend to like find like the next little artist to bring them up with them, which also I feel like that's kind of like what me and Leo also do.

21:03 Like it kind of like ties up to what I'm saying. Like I'd rather see like the young one or like the one with the small following and see like what they could do, you know? Right. So, OK, so you have get busy and then what's Lisa's kickback? So Lisa's kickback is I'm def, I'm a part of it. It's part I'm part of the label, but it is ran mostly by Fernie, my my friend Fernie, my good friend, almost a mentor Fernie and my cousin Chris, which is lousy lover. I don't know if you've heard the name. No DJ ING in Miami a lot with the Lisa brand and whatnot they started, but I'm I'm part of it. I'm, I guess you could say I'm a resident of DJ from that label. For sure. Cool. That's got to be fulfilling to be part of. And I can relate too with like a couple of different things that I'm part like just having that many projects to fill your schedule and to develop and, you know, get those little wins.

21:54 When you see people reacting well to a release or like enjoy a party like I, I think that's so important rather than just like hoping and waiting, you get booked because it's like when you create opportunities for others and you're, you're part of these things. Oh, that's, that's beautiful for sure. I mean, I believe our first Get Busy party, it was in Orlando and I got to put on like my first 2 releases and these were locals, you know what I'm saying? So like, it's cool to like bring like my image of what my label is to bring these, these, these guys into like that to play these parties when like they don't get the opportunity to do it elsewhere. I, I feel like you have a lot of attention on you right now and you're kind of at this like like this bed literally have those lights, cameras, like 10 people in the room, but you're kind of at like this boiling point. Do you, how do you feel like I do? Do you kind of like feel the momentum? I do.

22:44 I definitely do. I I could honestly say it's overwhelming sometimes, yeah, especially sometimes I wake up and like I'll see messages and like they're nice messages. I'm not saying like I I don't think I've ever gotten hate, which I feel like it's a bad thing. I feel like I need some haters. I. Just was talking if. You're out there. Like let me come for some hate. On you. Yeah, I know. Good. It's engagement. It's. Right, right, yeah, but like, it's, it's cool. Sometimes I wake up to these messages and I'll like screenshot them to like my girlfriend and she's like, yo, look like this kid. Like there's this kid. I'm I'm sure he'll see this. He like, he messaged me. He was like, oh, I'm going to your space show. I'm coming all the way from Alaska. And I was like, what? Like I would have, you know, say like not in a million years would I, I think someone would travel even from that far just to come see me play. And I hope you had a great time. I didn't get some messages back, but I saw the message, you know, it was super, super cool.

23:27 So cool. So like, seeing that, and I've been getting a lot more of those, like, recently. So it's a little overwhelming, but it's also like, not like I worked for this. Like it's a good feeling. It's definitely a good feeling. Yeah. It's a lot to take in sometimes. And I feel like I have like, imposter syndrome all the time because they know it. Like am I really doing? This. Yeah, this is when it comes up. This is the time. So do you do anything to like, stay grounded when you're overwhelmed by all that feedback? No, I have, I have a lot of good people around me. And like when I get overwhelmed, and I mean, I need to talk to someone, I will talk to someone. I'll speak my, I'll voice myself. Yeah, for sure. Because like sometimes like, hey, like, am I doing this right? And they'll be yeah, like, dude, you're. Good. Yeah, Yeah. Like little things like that. Yeah, I just have a lot of cool people around me. And I think that's, that's a key to like somewhat like an artist success. You need a good team and you need like good friends around you and people that will uplift you and maybe in down times and whatnot.

24:16 Yeah, for sure. I, I said this in an earlier interview today, I don't know, maybe yesterday, but advice that I heard once was that the best time to stay humble is when things are going well because life is cyclical and there's a, you know, for every up there's, there's an inverse. And so like, you know, I can relate like with things are going really well and it's overwhelming. It's like that's what I'm reminded to stay grounded because you never, like I told you before I started this, my, my studio flooded. Like I was on a high. I had just opened my studio. I. Remember seeing you post about. Yeah, I was like 6 weeks prior and then it all flooded and I'm like, and I actually was OK because I don't, I don't know, that's just from going through some ups and downs in life and like having the, you know, being older, like getting older or whatever.

25:02 But yeah, it's got to be a great feeling to just wake up and see those messages. If I might give a suggestion, I have a folder that I keep in my phone called Nice Words and I just screenshot all the nice messages and it's like I open. It every now and then like. Yeah, just to like save it for later. So I used to do something similar when I first started like putting out music or not. I used to like when I first started getting hit by like these big artist I would look up to, I'd, I'd have a folder on my phone and just screenshot that moment. Yeah. So like, maybe, I mean, I haven't looked at that folder in a while. So maybe when I leave here I'll like just look at it and see. Like see. Who, like, was hitting me up at that time? Yeah. Because I remember that feeling being amazing. Like, I would look up to these people and they're like, in my DMS, you know? Yeah, it was an awesome feeling. It was very motivating to do it. For sure.

25:43 And when you, you know, like, need a reminder, when you, you know, because like, this industry moves so fast, social media feels like it moves even faster. And you see what other people are doing, doing like, shit, I gotta, you know, get there. Like, that helps remind me like, OK, no, like, you know, what I'm doing has impact. Whatever. For sure, for sure. So before we wrap up, tell me what you have coming up that you're excited about. What I have coming up the next my August is insane Loki. It's probably one of my busiest months. I'm throwing this weekend for my birthday actually. Floyd gave me the opportunity to throw a little party with, like, slug and friends. I have my tour manager on the lineup and everything we're gonna have, we're gonna have the last. Yeah, he dabbles every now and then, but we're gonna have fun.

26:25 We're gonna have fun. I have James Wyler on there. I don't if you're familiar. With James very. Super talented. We just actually released an EP from him on Get Busy as well. Doing great. Yeah, he's sick and one of my good friends rage as well, which is his artist as well. Very cool. Super sick artist. If you need to check out his music please do. He's phenomenal and artist. For sure. What else do I have? This one? I have a bunch of stuff dude. Honestly, I'm trying to. I go to California tomorrow, I play 2 shows, I play Costa Mesa and then on Sunday I play a day trip and saw me a pop up. It's supposed to be a secret, but I guess by the time this video. Comes. By the time this comes out, it will have been. Yeah, yeah, yeah, for sure. So a lot of cool, like stuff like that, you know, like a lot of like bigger shows now. A lot of stuff I'm grateful for that I used to dream about when I was just starting out.

27:12 Yeah. And for people watching your journey and want, you know, want to follow the same trajectory, what would you, what would you tell that artist? Stay true to yourself. I think that's the first thing that pops into my own cuz I never try to be like anything else. I always stayed suitable like I like and I pushed it to the Max and like. Now is where I'm seeing results so. Thanks for making time. No for sure. Studio. Yeah, I'll do it again. That is your weekly Elevation Slugs reminder to stay true to yourself. Couldn't be more timely. The music comes first, everything else follows. And Speaking of community, quick reminder that Chicago Music Nexus tickets are moving fast and we just announced all our pre party details including a contest to win the opening DJ slot plus a bunch of other incredible prizes.

28:01 All the info is in the show notes, but don't sleep on this one. We have limited capacity and this event does sell out. Remember, success in dance music isn't about luck, it's about strategy. I will talk to you next week.