Inner Child Work Episodes

Do you always need to keep consistent in your artist branding? When can you begin to experiment and explore new branding elements? What parts of your music identity are recognizable as unique to you? REAPER shares their expertise on building a consistent brand, while leaving room for evolution. In this episode, we cover: How to explore other music genres while maintaining your recognizable brand Having identifiable branding markers, like REAPER’s signature mask An intro to the Drum ...

The exhilarating journey through the music industry is never a linear one, and for some, the destination isn't even where they thought they'd end up. Such is the story of powerhouse vocalist and DJ Kaleena Zanders. Growing up a rock music enthusiast, the world of DJing was an unexpected but welcomed detour. Now, she's not just a performer but also a staunch advocate for Black vocalists, ensuring they get the recognition, respect, and remuneration they deserve. However, the focus of our explorati...

Everyone has that thing that instantly brings back memories of their childhood. For me, it’s infomercials from the late ’90s and early 2000s. The ones that compelled us to beg our parents to call the 1-800 number because [insert cheap plastic here] was just $19.99 for a limited time!! For powerhouse DJ and producer Westend, that nostalgic trigger takes the form of fishing – a pastime that holds a profound significance in his life, extending beyond the realm of childhood memories. In the midst of...