How Festival Lineups Get Picked with Will Runzel (Prodigy Artists) | EF EP 158

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How do festival lineups actually get built — and what really gets an artist booked, signed, and streamed? Host Olivia Mancuso sits down with Will Runzel, founder of artist management company Prodigy, who came up as a talent buyer and promoter before managing some of dance music's biggest acts.

Will breaks down how talent buyers really assemble festival lineups, how he booked now-headlining DJs like Zedd and DJ Snake for almost nothing early on, and how to spot a padded offer. They get into artist branding and vision, audience psychographics, owning a niche instead of chasing everyone, the unglamorous work ethic behind every breakout, and why every release is now an audiovisual project.

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Instagram: oliviamancuso__

Video Editor/Audio Engineer: James Fixx