Episodes

Oct. 23, 2025

$9K Debt to $200K Months: Marketing Events When Nobody Knows You | EF…

Think you need a big budget and industry connections to throw successful events? Kyle Cassico proves otherwise. He went from $9,000 in credit card debt to building a thriving experiential company, and his guerrilla marketing ...

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Oct. 16, 2025

"Going Viral Changed Everything": Lawrence James on Breaking Out of Y…

Think you need millions of followers to break out of your local DJ scene? Lawrence James from Crossfader proves that one viral video can change everything - but only if you know what to do next. Lawrence went from playing the...

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Oct. 9, 2025

Stop Being Broke: The Financial Wake-Up Call Every DJ Needs | EF EP 1…

Think you need to wait until you're making six figures to start planning your financial future? Think again. DJ and financial advisor Danner destroys every excuse artists make about money management and reveals why wedding DJ...

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Oct. 2, 2025

The Secret to Packed Shows (Hint: It's Not Big Names) | EF EP 119

Why do some artists pack rooms while others play to empty floors? It's not about follower count, label releases, or who you know. BINGEWATCH from Blind Tiger cracked the code - he built a brand so trusted that people show up ...

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Sept. 25, 2025

How to Turn Your Culture Into Your Competitive Advantage w/Henry Fong…

Think you need to post every day to stay relevant? Henry Fong went from viral post after viral post to completely rethinking his social media strategy - and discovered something way more powerful than chasing algorithms. Whil...

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Sept. 18, 2025

Stop Copying DJs: Layton Giordani & Parker Cohen on Creating Your Own…

Think you need to follow someone else's blueprint to make it in dance music? This conversation with Layton Giordani and Parker Cohen, co-founder of Metatone, will completely change how you think about building a lasting caree...

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Sept. 11, 2025

'I Don't Care About Your Follower Count': Slugg's Music-First Philoso…

Most labels won't sign you without 10,000 followers. Slugg's Get Busy label will sign an artist with 20 followers if they make better music than someone with 20,000. This conversation will completely change how you think abou...

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Sept. 4, 2025

"I ALMOST QUIT DJING": Bijou's Brutal Career Reset | EF EP 115

Most artists think talent is enough. Bijou proves that discipline is what separates the successful from the struggling. After 13 years of building his career around G-House, he hit a wall - he hated his music, hated touring, ...

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Aug. 28, 2025

The Uncomfortable Truth About Who's Really Winning in House Music | E…

Most artists won't say this out loud, but DJ Lady D will: the house music scene has a problem, and it's not what you think. Chicago's House Music Queen is calling out the uncomfortable truth about who's really getting rewarde...

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Aug. 21, 2025

How to Build Multiple Revenue Streams as an Artist w/Night Tales | EF…

Think you need to stay in one lane to build a successful music career? Night Tales just proved that wrong by creating CLR (Colour, Love, Rhythm) - a groundbreaking event series that's taking them around the country. CLR is a ...

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Aug. 14, 2025

The Industry Will Change Whether You Like It or Not: Gene Farris' Str…

The music industry will change whether you like it or not. Chicago house legend Gene Farris has watched it transform completely over three decades - from needing vinyl releases to get overseas gigs to watching sync buttons re...

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Aug. 7, 2025

From 30 to 400 People in 12 Months: How to Build Your Own Scene | EF …

Most DJs complain about not getting booked. Sarat, a drone pilot and DJ, created his own bookings instead. In just one year, he grew his sunrise sets from 30 people to 400+ people by building the scene he wanted to be part of...

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July 31, 2025

The $3 Million Marketing Strategy Every Artist Needs to Know | EF EP …

Think you need millions of followers to build a successful music career? This conversation with Alex Hilburn, Co-Founder of Surge Marketing, will completely change how you think about fan engagement and marketing. While most ...

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July 24, 2025

When Everyone Has a Label: The New Rules of Music Collaboration with …

THIS EPISODE IS SPONSORED BY DEEP TROPICS. Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tr...

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July 17, 2025

How to Build a Profitable Music Career by Serving Fewer People | EF E…

THIS EPISODE IS SPONSORED BY DEEP TROPICS. Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tr...

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July 10, 2025

I Spent $15K on a Studio That Got Destroyed in 2 Months | EF EP 107

My studio flooded on June 25th. Everything is damaged. However, I'm here to show you how to navigate setbacks in your career without losing your momentum. In this deeply personal episode, I share the story of losing my dream ...

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July 3, 2025

Why Your Ego Is the Biggest Threat to Your Music Career | EF EP 106

THIS EPISODE IS SPONSORED BY DEEP TROPICS. Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tr...

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June 26, 2025

The Space Miami Formula: How to Handle Any Crowd | EF EP 105

Want to know how to read and control any room, no matter how diverse the crowd? Ms. Mada's unique perspective as both booking operations manager and resident DJ at Space Miami offers insights that most artists never get acces...

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June 19, 2025

How to Take Your Music to New Cities with Jeff Sorkowitz | EF EP 104

Want to expand your music career beyond your home market? Jeff's strategic approach to building Short Circuit across multiple cities offers a blueprint for sustainable geographic expansion. Jeff reveals how he identifies the ...

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June 12, 2025

From House Parties to Throwing Festivals: Josh Baker's Journey | EF E…

Tired of waiting for someone to give you a chance? Josh Baker's story proves you don't need permission to start building something meaningful in music. Starting with literally nothing - a £20 generator and field parties where...

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June 5, 2025

Stop Waiting for Permission: How to Put Yourself On in Music | EF EP …

🎫 PRESALE ALERT: Chicago Music Nexus 2025 presale tickets are now live for 2 weeks only! Last year completely sold out, so don't sleep on this. GET YOUR TICKETS HERE Want to know what separates artists who complain about the ...

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May 29, 2025

Your Hometown Won't Make You Famous: How to Build Beyond Local Scenes…

Think your local scene holds the key to your DJ success? This conversation with Hiroko Yamamura will change that perspective entirely. Even in a major music city like Chicago, waiting for local validation can be a career-limi...

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May 22, 2025

The Overnight Success Story that Took 15 Years | EF Episode 100!

For our milestone 100th episode, we're celebrating in our brand new Chicago studio with someone who's been part of this journey from day one - my brother, Proppa. His recent success with Warner Bros. offers the perfect case s...

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May 15, 2025

The Artist-to-Manager Journey: Lessons from Both Sides of the Table |…

Want to know what it takes to navigate the music industry from both sides of the table? This week's conversation with Mouna Dif offers a unique perspective from someone who's journeyed from singer-songwriter to respected mana...

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