July 23, 2026

Chasing Gen Z Is Overrated ft. Party Pupils | EF EP 161

Chasing Gen Z Is Overrated ft. Party Pupils | EF EP 161

This episode is sponsored by Trackstack: the operating system built for music professionals who invest in each other. Trackstack Pro gives you access to a network of labels, curators, and artists where every connection you make is yours to keep. No algorithms, no platform holding your contacts hostage. Just real professional relationships that can turn into collaborations, bookings, and opportunities that can change the trajectory of your career.

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What happens when you stop chasing the young crowd and start making music for the audience everyone else ignores? Host Olivia Mancuso sits down with Party Pupils — the producer behind the Yacht House sound, newly signed to UTA and selling out rooms for the first time in a career that started back in 2001.

He's candid about the stretch where it wasn't working: time off the road, tickets that wouldn't sell, and getting bitter about social media instead of learning how it works. What turned it around was narrowing the scope — knowing exactly who his audience is, building a page people come to hang out on rather than be sold to, and finally getting years of unreleased work out into the world.

They also get into how sample clearing actually happens now, why labels want a ready-made package, and how to handle the hate that arrives with real reach. It's a grounded conversation about staying independent, aging in dance music, and defining success on your own terms.

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👉 Want personalized guidance on your music career? Book a one-on-one consultation with Olivia on GreenRoom where you can get tailored advice on branding, business strategy, and sustainable career growth
👉 Instagram: @oliviamancuso__
👉 Video Editor/Audio Engineer: James Fixx

00:00 - Introduction

00:57 - Sponsor – Trackstack

01:44 - Coming Back To Chicago

02:00 - Growing Up Closeted In A Small Town

03:04 - Chicago Became A Safe Space

03:31 - The Spring Awakening Moment

04:04 - Teaching Herself To DJ

05:59 - Chicago's Tight-Knit Scene

07:12 - The Legends She Saw Live

07:50 - Midwestern Humbleness

08:53 - Tall Poppy Syndrome

09:29 - The Industry Humbles You Fast

10:18 - Relationships Beat Talent

10:59 - Imposter Syndrome & Identity

13:44 - Standing Out As A Gay Woman

14:25 - The Cool Kids Club

15:31 - Fashion As Identity

17:27 - The Grittier Sound Pivot

18:03 - "Checkout" Changed Everything

18:40 - The Songs She Hates Playing

19:08 - The Label Deal That Broke Her

19:43 - Rebuilding After The Deal

21:43 - Creative Freedom Is Everything

21:58 - Starting Dialogx

22:57 - Don't Take On An Investor

23:59 - Trademarking A Label

25:14 - Getting CC'd On Emails She Shouldn't See

26:02 - The Women-Uplift Wave Died

28:04 - The Tightrope Of Speaking Up

29:29 - They Thought He Was The DJ

30:43 - Groove Cruise 2021 Reunion

32:19 - A&R Philosophy For Dialogx

34:36 - Start Your Own Label Today

35:07 - DJ Promo Is All You Need

35:56 - Advice For Women & LGBTQ Artists

36:23 - Your Difference Is Your Superpower

38:23 - The DMs That Keep Her Going

39:03 - Wrap-Up