Chasing Gen Z Is Overrated ft. Party Pupils | EF EP 161
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What happens when you stop chasing the young crowd and start making music for the audience everyone else ignores? Host Olivia Mancuso sits down with Party Pupils — the producer behind the Yacht House sound, newly signed to UTA and selling out rooms for the first time in a career that started back in 2001.
He's candid about the stretch where it wasn't working: time off the road, tickets that wouldn't sell, and getting bitter about social media instead of learning how it works. What turned it around was narrowing the scope — knowing exactly who his audience is, building a page people come to hang out on rather than be sold to, and finally getting years of unreleased work out into the world.
They also get into how sample clearing actually happens now, why labels want a ready-made package, and how to handle the hate that arrives with real reach. It's a grounded conversation about staying independent, aging in dance music, and defining success on your own terms.
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👉 Want personalized guidance on your music career? Book a one-on-one consultation with Olivia on GreenRoom where you can get tailored advice on branding, business strategy, and sustainable career growth
👉 Instagram: @oliviamancuso__
👉 Video Editor/Audio Engineer: James Fixx
00:00 - Introduction
00:57 - Sponsor – Trackstack
01:44 - Coming Back To Chicago
02:00 - Growing Up Closeted In A Small Town
03:04 - Chicago Became A Safe Space
03:31 - The Spring Awakening Moment
04:04 - Teaching Herself To DJ
05:59 - Chicago's Tight-Knit Scene
07:12 - The Legends She Saw Live
07:50 - Midwestern Humbleness
08:53 - Tall Poppy Syndrome
09:29 - The Industry Humbles You Fast
10:18 - Relationships Beat Talent
10:59 - Imposter Syndrome & Identity
13:44 - Standing Out As A Gay Woman
14:25 - The Cool Kids Club
15:31 - Fashion As Identity
17:27 - The Grittier Sound Pivot
18:03 - "Checkout" Changed Everything
18:40 - The Songs She Hates Playing
19:08 - The Label Deal That Broke Her
19:43 - Rebuilding After The Deal
21:43 - Creative Freedom Is Everything
21:58 - Starting Dialogx
22:57 - Don't Take On An Investor
23:59 - Trademarking A Label
25:14 - Getting CC'd On Emails She Shouldn't See
26:02 - The Women-Uplift Wave Died
28:04 - The Tightrope Of Speaking Up
29:29 - They Thought He Was The DJ
30:43 - Groove Cruise 2021 Reunion
32:19 - A&R Philosophy For Dialogx
34:36 - Start Your Own Label Today
35:07 - DJ Promo Is All You Need
35:56 - Advice For Women & LGBTQ Artists
36:23 - Your Difference Is Your Superpower
38:23 - The DMs That Keep Her Going
39:03 - Wrap-Up