The Industry Will Change Whether You Like It or Not: Gene Farris' Strategy | EF EP 112
The music industry will change whether you like it or not. Chicago house legend Gene Farris has watched it transform completely over three decades - from needing vinyl releases to get overseas gigs to watching sync buttons replace beatmatching skills. His survival strategy? Build your own infrastructure.
With over 500 releases on Ferris Wheel Recordings, Gene has created his own platform where he controls the quality, sound, and standards. When the industry shifts in ways you don't agree with, you have two choices: adapt completely or build your own lane where your values still matter.
Key Takeaways:
- Why building your own platform is essential for long-term survival
- How Chicago's house music culture shaped modern dance music standards
- The controversial truth about sync buttons vs. traditional beatmatching skills
- Why technical proficiency still matters in an automated world
- How to maintain artistic standards while the industry evolves around you
- The importance of controlling your own distribution and releases
- How sobriety can unlock your true creative potential and productivity
- The evolution from underground warehouse parties to global recognition
- Why waiting your turn and building organically leads to lasting success
- The balance between staying true to your roots and adapting to change
Want to create your own events? Get my complete 9-part DIY Pop-Up Party Guide for $25 - everything from permits to promotion, venue negotiation, content creation, and more. Get it here.
The industry keeps changing, but your standards don't have to. Hit play now to learn how to build something you can control.
Connect with me: @oliviamancuso__
Video Editor/Audio Engineer: James Fixx
