'I Turn Down More Gigs Than I Accept': The ANATTA Approach | EF EP 130
Most artists think saying yes to every opportunity is how you build a career. ANATTA proves the opposite is true.
Since our last conversation, ANATTA has mastered one of the hardest skills in this industry - strategic rejection. He turns down more bookings than he accepts, including clubs he's been dying to play and gigs that could pay six months of rent. This isn't about being difficult or playing hard to get. It's about understanding that every yes to the wrong opportunity blocks you from the right one.
In this conversation, ANATTA breaks down his approach to selective booking, reveals his genius content creation hack that involves ditching your phone entirely, and explains how fashion and visual identity play into building a recognizable brand in dance music.
Key Takeaways:
→ The camcorder hack for creating better tour content without distractions
→ How to know when to turn down bookings
→ Why planning content while traveling beats scrambling for posts later
→ The real reason top artists say no more than they say yes
→ How fashion choices impact your brand identity as a producer
If you're struggling with FOMO around opportunities or don't know which bookings to take, this episode will shift your entire approach to career strategy.
Want personalized guidance on building your brand and making strategic career decisions? Schedule a one-on-one session with me on GreenRoom where we can dive deep into your specific goals and create an action plan.
Connect with me: @oliviamancuso__
Video Editor/Audio Engineer: James Fixx
00:00 - The Art of Saying No
03:01 - Career Milestones and Growth
06:01 - Evolving Sound and Brand
08:59 - Creative Decision-Making
11:51 - The Importance of Ideas in Music
14:53 - Strategic Booking Choices
18:11 - Building a Personal Brand
20:57 - The Balance of Promotion and Authenticity
23:52 - Documenting the Journey
26:54 - Fashion and Identity in Music
30:01 - Advice for Aspiring Artists