How to Build Multiple Revenue Streams as an Artist w/Night Tales | EF EP 113
Think you need to stay in one lane to build a successful music career? Night Tales just proved that wrong by creating CLR (Colour, Love, Rhythm) - a groundbreaking event series that's taking them around the country.
CLR is a hybrid experience that partners with local bands, dancers, and cultural performers in each city, creating shows that reflect each community's unique identity. From working with a 10-piece marching band and Outkast horn players in Atlanta to collaborating with indigenous Navajo tribes in Utah, each show is completely different while maintaining the core Night Tales DNA.
Key Takeaways:
• Why owning your IP is crucial for long-term career sustainability
• How to expand your brand without confusing your core fanbase
• The importance of building community-focused experiences over traditional DJ sets
• How to handle inevitable setbacks when building something new
• How to balance multiple creative projects under one artist umbrella
• Why building your own infrastructure gives you creative freedom
Stop limiting yourself to one revenue stream. Hit play now to learn how Night Tales built a music empire that goes far beyond the decks.
Connect with me: @oliviamancuso__
Video Editor/Audio Engineer: James Fixx
00:00 - The Evolution of Night Tales
04:56 - CLR: A New Creative Venture
09:56 - Building Community Through Music
14:56 - Challenges in Event Production
19:43 - Navigating Growth and Change
20:12 - Navigating Musical Identity and Expansion
22:46 - Opportunities in the American Music Scene
25:21 - Cultural Experiences and American Parties
29:16 - Night Tales and Future Productions
31:19 - Artistry vs. Marketing in Music
39:23 - Creating Unique Experiences in Music
