"Going Viral Changed Everything": Lawrence James on Breaking Out of Your Local Scene | EF EP 121

Think you need millions of followers to break out of your local DJ scene? Lawrence James from Crossfader proves that one viral video can change everything - but only if you know what to do next.

Lawrence went from playing the same local clubs seven nights a week to touring internationally, all because he decided to film one garage routine with a cheap camera. That video hit 80,000 views overnight and opened doors he never imagined. But here's the twist - the real success came when he pivoted from touring to education, working at Crossfader, and helping thousands of DJs worldwide.

Key Takeaways:

• Why one viral moment can unlock opportunities beyond your local market
 • The platforms and strategies actually moving the needle for DJs in 2025
 • Why networking and speaking to people still outperforms social media algorithms
 • Why being super niche wins over trying to appeal to everyone
 • How to document your journey from day one (even the embarrassing parts)
 • Why entering competitions and putting yourself out there always pays off

Lawrence's biggest lesson? Stop waiting for permission and start putting yourself out there. Whether it's entering DJ contests, networking at events, or just filming that routine you've been perfecting -- you never know which door will open next.

Can't make it to ADE? Chicago Music Nexus is your answer. Join us November 22nd at The Joinery for industry education, networking, and career-defining connections. We're covering the same essential topics as the major conferences - monetization, brand building, industry evolution - plus professional headshots, pitch consultations, and premium food and drinks. We sold out last year, so don't wait. Get tickets at chicagomusicnexus.com

Connect with me: @oliviamancuso__

Video Editor/Audio Engineer: James Fixx