12 Years to Go Viral (feat. OKAYVAL) | EF EP 139

Viral fame looks like overnight success, but building a sustainable music career often takes a decade of grinding behind the scenes.

Host Olivia Mancuso sits down with tech house artist OKAYVAL ( @OKAYVAL ) to dissect her journey from making beats in 2013 to dominating charts with viral hits like "Techno" and "Designer."

They dive deep into the reality of modern music production, discussing how to evolve your sound design and mix engineer skills across genres like House and Big Room to finally find your unique signature.

You’ll learn critical insights on the self-release vs. record label debate, producer tips for avoiding social media burnout, and how to navigate music industry marketing without losing your creativity.

This episode is a masterclass on producer mindset, proving that staying humble and building genuine community is more valuable than just chasing algorithm trends or collecting plugins.

Ready to turn Miami Music Week into more than just parties?

Join us at Miami Music Nexus and spend your time in Miami learning how to build real fanbases, tour smarter, and grow your career in electronic music—with industry pros who actually know what they're talking about.
👉 Get tickets here

Want personalized guidance on your music career? Book a one-on-one consultation with Olivia on GreenRoom where you can get tailored advice on branding, business strategy, and sustainable career growth:
👉 Instagram: @oliviamancuso__
👉 Video Editor/Audio Engineer: James Fixx