The Power of Consistency & Strategy: Why "Unsexy" Work Fuels Decades of Success
What is the "unsexy" work, and how does it fuel decades of success in the turbulent music industry? Mark Knight, founder of the legendary Toolroom Records, breaks down the power of consistency and strategy that built his empire and sustained his 20+ year career.
While most artists chase trends and quick wins, Mark has methodically constructed something built to last through principles that apply whether you're selling tech house or washing machines. From controlling your own destiny to outworking the competition, his insights offer a roadmap for anyone looking to build something sustainable in this industry.
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https://www.youtube.com/@ElevatedFrequenciesPodcast?sub_confirmation=1
Forget chasing fleeting trends. In this video, discover:
- Why treating music like a business (with planning, investment, and long-term vision) is non-negotiable.
- How small, consistent steps forward create more stability and longevity than chasing massive, risky wins.
- The importance of having a written plan to filter opportunities and stay focused.
- What Mark Knight means by the essential "unsexy" work (strategy, budgeting, working ON the business) that underpins creative success.
- Insights into avoiding burnout and building a truly sustainable career path.
If you're ready to move beyond quick fixes and build something lasting, learn from one of the industry's most consistent figures.
📺 Watch the full podcast episode with Mark Knight:
https://youtu.be/z8HymcI6rWM
📺 Watch next:
https://www.youtube.com/watch?v=tWl6pHsMTAc
https://www.youtube.com/watch?v=Gne5-OmppOo
https://www.youtube.com/watch?v=rkg6giBjy1k
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Connect with me: https://instagram.com/oliviamancuso__
Video Editor/Audio Engineer: James Fixx
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