Can't Get Booked? Book Yourself (with Josh Baker)

Can't Get Booked? Book Yourself (with Josh Baker)

Can't get booked as a DJ? The answer isn't sending more demos—it's building your own stage. In this video, DJ, producer, and entrepreneur Josh Baker breaks down the raw, unfiltered story of how he went from throwing parties in a field with a £20 generator to building a global events brand.

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If you're an aspiring artist tired of waiting for someone to give you a chance, this is your blueprint for taking control. Josh shares the critical lessons he learned from the ground up, including the "rookie error" that almost all new promoters make and how a patient, long-term strategy is the ultimate key to success.

This video will teach you about the mindset of initiative and why you have to create your own opportunities when you're starting out. You'll hear the origin story of the "You and Me" parties, which began in a 200-capacity basement , and discover the critical mistake to avoid when booking big-name talent too early. Josh also explains why it's vital to partner with people who have complementary skills (not just other DJs) and how to build an "ecosystem" where your artist brand and event brand grow together. He emphasizes the power of patience and building trust with your audience over chasing quick money , and makes a compelling case for why the anxiety of posting on social media today is no different from the hustle artists had to do in the 90s.

What's the first step you can take this week to "book yourself"? Share your ideas in the comments below!

📺 Watch the full podcast episode with Josh Baker:
https://youtu.be/lls7ZgkaX6k

📺 Watch next:
https://www.youtube.com/watch?v=_dExvS6p_74
https://www.youtube.com/watch?v=Gne5-OmppOo
https://www.youtube.com/watch?v=A8U8pqitITk

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Video Editor/Audio Engineer: James Fixx

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