How to Turn Your Culture Into Your Competitive Advantage w/Henry Fong | EF EP 118
Think you need to post every day to stay relevant? Henry Fong went from viral post after viral post to completely rethinking his social media strategy - and discovered something way more powerful than chasing algorithms.
While most artists are burning out trying to keep up with content demands, Henry created his own world. His Night Market concept brings Asian street food culture to electronic music, featuring his Filipino family cooking for 300 people and Vietnamese pho vendors serving soup at club events. The result? Sold-out shows and deeper fan connections than any viral post ever created.
Key Takeaways:
• Why community building beats content creation in oversaturated markets
• How to turn your cultural background into your unique competitive advantage
• The business lessons learned from coordinating a large-scale event
• Why going above and beyond with experiences creates lasting fan loyalty
• How to evolve your sound and strategy when the industry shifts around you
• The psychology behind creating something fans can't get anywhere else
• Why learning every part of your business before outsourcing is crucial
• How to maintain momentum when social media algorithms change
• The difference between chasing trends and building your own lane
• Why phone calls still matter more than DMs in building real relationships
Stop fighting for attention in crowded spaces and start creating experiences only you can deliver. Henry's story proves that the artists building their own worlds are the ones who'll survive the next industry shift.
THE LINK - Chicago Music Nexus Pre-Party is LIVE!
Join us on November 21st, 10 PM - 2 AM at Loft 22 for the official CMN pre-party. Network with fellow attendees, panelists, and Chicago's music community before the main event.
DJ CONTEST: Submit your 20-30 minute mix by October 6th for a chance to win the opening slot, free CMN 2026 ticket, and more! Send mix + bio + tracklist to hello@chicagomusicnexus.com
Tickets: fourvenues.com/chicago-music-nexus-the-link
CMN Main Event: chicagomusicnexus.com
Connect with me: @oliviamancuso__
Video Editor/Audio Engineer: James Fixx
