Branding Episodes

Ready to take your DJ sets beyond mixing tracks? This episode is your blueprint for incorporating live elements and creating unforgettable experiences. Rhizome Music founders Calhoun McDougall and Louis DeMarco share their decades of experience managing hybrid electronic acts and producing major festivals to help you level up your performance game without breaking the bank. If you've ever wondered how to start adding live elements to your shows, felt intimidated by the technical requiremen...

Are you looking to stand out in the music industry and secure more bookings? This episode features Drew Dapps, who shares how creating a unique community around his concept, Camp Dappington, not only differentiated him from the crowd but directly led to numerous gig opportunities. Drew discusses his journey as a boutique house artist and the strategic moves behind Camp Dappington, a themed activation that has captured attention at festivals. He emphasizes the power of building a community as ...

Is the electronic music industry leaving you behind? Recent stats reveal that despite the growth of the EDM market, only 20% of producers make a living from dance music. This episode of Elevated Frequencies dives into why Chicago Music Nexus is the revolutionary event needed to combat these grim statistics and propel artists into successful careers. Don’t miss your chance to connect. Secure your spot now and save $30 with code "PODCAST": www.chicagomusicnexus.com In this episode, ...

Should you stream your DJ sets on Twitch? How does a DJ grow a streaming audience? Is a large streaming presence helpful in booking in-person DJ gigs? In this conversation with DJ and streamer Whistleface, we discuss how he built his career in live streaming his music, which platforms he uses and why, and how he found monetary success in this nontraditional format. Join my Patreon for business and branding tips to take your DJ career to the next level. For a limited time, tiers start as lo...

Are you scared to promote your music on social media? Do you feel lost on how to make entertaining content? Do you get stuck on negative feedback from peers or online comments? In this conversation with DJ, producer, and social media expert Goshfather, we discuss the importance of social media promotion for artists and how to effectively commit to creating content. Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presal...

NOTE FROM OLIVIA: Hey guys! I shot this episode live at my friend's pizzeria. You may hear some slight background noise - so just a fair warning if you use headphones. Special shoutout to Professor Pizza for sponsoring this episode: How can you convert social media followers to loyal fans of your music? Can going viral make you an overnight music success? How can a manifestation and meditation practice support your music career goals? Learn more tips like these from experienced DJs, pr...

How do you get signed to a record label that values artist development? What will a label do to evolve your artist story and support individual releases? Should you be producing for DJ promo or to play your tracks directly to your audience? Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Presale tickets go live TOMORROW, June 21, 2024. In our exclusive Patreon clip, Deron and I discuss how AI is changing music promot...

Do you know where to find resources to take your music business to the next level? When should you invest in tools, products, or additional people on your team? How can you negotiate deals in a professional manner? Watch this episode to learn the common mistakes music industry professionals make when trying to grow their careers. Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Presale tickets go live on June 21, 2024. ...

How do you make money as an artist? How much does it actually cost to turn your music into a career? What steps should you take before you spend a penny on achieving your goals? In this episode, talent manager Mario Danza takes us through the hard numbers that go into making a music career take off. In our exclusive Patreon clip, Mario explains how to make sure you're getting the best deal through contracts and negotiations - EVEN if you don't have a manager or lawyer to help you out. Join...

What does it take to create your own record label? What are the benefits of having your own label? How can you take control of your music career by running releases and events? This interview with Maxinne shares her step-by-step experience in creating Red Alert Records. In this episode, we cover: A comprehensive guide on creating your own label The level of control you have over your music career when you have your own label How to set up label operations and build a brand How...

Do you always need to keep consistent in your artist branding? When can you begin to experiment and explore new branding elements? What parts of your music identity are recognizable as unique to you? REAPER shares their expertise on building a consistent brand, while leaving room for evolution. In this episode, we cover: How to explore other music genres while maintaining your recognizable brand Having identifiable branding markers, like REAPER’s signature mask An intro to the Drum ...

In Relevant Frequencies, we cover all of the hot topics in the electronic music industry, from making friends on SoundCloud, brand cohesion across projects, pivoting creative ideas, and inspiring yourself with a secondary creative outlet in addition to music. We spoke about having fun with your social media and promotion and finding the balance between mindfulness of others and authenticity. We discussed filling up your own cup and protecting yourself from media burnout. In this episode, w...

Do you need a big social media presence to become a successful DJ? Do you need to go viral for your music career to thrive? How can you create a social media strategy that feels authentic, sustainable, and on your terms? DJ duo Z3LLA prioritizes their music over social media, meaning that when they are on social, they engage with intention. Find out their tips for building a brand off of social media and navigating as women in electronic music. In this episode, we cover: The balance betwe...

How can you get the most out of music events, both personally and professionally? What kind of prep work will make you stand out at a busy networking event? I spoke with the crew from Hood Politics, including DJ Susan, Sherm, and signed artists about networking, standing out in a crowd, mindset, and how to prepare your pitch so you never fumble an opportunity. In this episode, we cover: How to use an event like Miami Music Week to further your career What not to do at these kinds of mu...

How do you build confidence in your artistic brand? How do you overcome the fear of putting yourself out there, either on stage or on social media? How do you put 100% into your dreams while still managing other responsibilities and self care? Listen to Sherm share his journey of owning his identity as a DJ through being present, open, and confident in his instincts. In this episode, we cover: How to build confidence as an artist knowing that not all audiences will resonate with you...

Grammy award-winning producer Nitti, aka Nitti Gritti, half of Side Piece and half of Say My Nitti, joins me today to talk about how he achieves high-level success without burnout. This episode of Elevated Frequencies is a must-listen for anyone looking for the push to invest in their entrepreneurial goals. Nitti explains his philosophy of being a social media maven, active on multiple social platforms while still managing the creative side of his business. As an entrepreneur, he balances ...

Are you ready to level up your personal brand as an artist? Listen up, because this episode of Elevated Frequencies is about to transform the way you approach your creative branding. Many artists struggle to balance their artistry with the demands of building a personal brand. In this episode, I break down the overwhelming task of branding into actionable steps, offering a roadmap for those who want to shine without losing their artistic focus. Wondering how a strong brand can elevate your...