Do you need a big social media presence to become a successful DJ? Do you need to go viral for your music career to thrive? How can you create a social media strategy that feels authentic, sustainable, and on your terms? DJ duo Z3LLA prioritizes their music over social media, meaning that when they are on social, they engage with intention. Find out their tips for building a brand off of social media and navigating as women in electronic music.
In this episode, we cover:
- The balance between working on the music versus building a social media brand
- How to make social media sustainable and authentic to you
- How to develop your team to bring you to the next level
- Being a woman in the electronic music scene
Z3LLA is a female singing, songwriting, and DJing duo. Entering a heavily male dominated space, Z3LLA stands to redefine the house music scene and leave a lasting impression with their unique blend of styles, undeniable talent, and international backgrounds. Currently, you can find their latest single "Why Should I?" featured in over twelve DSP editorial playlists, as well as in the top 25 on the US Dance Radio Charts, making their chart debut whilst still climbing through the ranks.
Follow Z3LLA: https://www.instagram.com/z3llamusic/?hl=en
Want me to interview a specific artist? Let me know in the comments.
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00:00 Intro to Z3LLA
02:17 Origins of DJ Duo Z3LLA
04:40 Honing in On Music Skills
06:12 Women in EDM
07:52 Prioritizing the Music Over Social Media
09:30 Strategically Using Social Media
12:11 Do You Need a Big Social Media Following?
13:50 Being Authentic on Social Media
16:00 Artist Development Advice
20:13 Taking Control of Your Own Career
22:22 Supporting Women in Electronic Music
26:50 Benefits of Being a DJ Duo
29:30 Building a Successful Brand as a Duo
33:40 Future Plans for Z3LLA
