Videos

June 12, 2025

From House Parties to Throwing Festivals: Josh Baker's Journey | EF EP 103

Tired of waiting for someone to give you a chance? Josh Baker's story proves you don't need permission to start building something meaningful in music. Starting with literally nothing - a £20 generator and field parties where people told him to "turn this shit off" - Josh created his own…

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June 7, 2025

Stop Whining About Social Media & Do the Work with Proppa

Stop Whining About Social Media & Do the Work with Proppa Tired of hearing artists complain about social media? What if the "good old days" of needing big budgets for music videos and magazine placements were actually much harder? In this unfiltered conversation, artist and producer Proppa joins the show…

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June 5, 2025

Stop Waiting for Permission: How to Put Yourself On in Music | EF EP 102

🎫 PRESALE ALERT: Chicago Music Nexus 2025 presale tickets are now live for 2 weeks only! Last year completely sold out, so don't sleep on this. Get your tickets here: https://posh.vip/e/chicago-music-nexus-2025 Want to know what separates artists who complain about the industry from those who actually change it? This conversation…

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May 29, 2025

Your Hometown Won't Make You Famous: How to Build Beyond Local Scenes with Hiroko | EF EP 101

Think your local scene holds the key to your DJ success? This conversation with Hiroko Yamamura will change that perspective entirely. Even in a major music city like Chicago, waiting for local validation can be a career-limiting strategy. Hiroko reveals why looking beyond your hometown - even when it's a…

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May 22, 2025

The Overnight Success Story that Took 15 Years | EF Episode 100!

For our milestone 100th episode, we're celebrating in our brand new Chicago studio with someone who's been part of this journey from day one - my brother, Proppa. His recent success with Warner Bros. offers the perfect case study in what it really takes to break through in music. From…

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May 15, 2025

The Artist-to-Manager Journey: Lessons from Both Sides of the Table | EF EP 99

Want to know what it takes to navigate the music industry from both sides of the table? This week's conversation with Mouna Dif offers a unique perspective from someone who's journeyed from singer-songwriter to respected manager and label executive. After experiencing firsthand how artists can be taken advantage of -…

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May 10, 2025

The Spotify & TikTok Trap: Why Platform Diversification is Survival

The Spotify & TikTok Trap: Why Platform Diversification is Survival Are you building your music career on rented land? The Spotify & TikTok Trap is real: platforms change, accounts get banned, and YOUR audience can vanish overnight. This video, featuring ex-Spotify & TikTok insider Dan Roy Carter, shows YOU how…

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May 8, 2025

Your Release Marketing Strategy Is Outdated: Here's What Works Now | EF EP 98

Want to know why most dance music marketing fails? In this eye-opening conversation, former TikTok UK/EU music marketing lead Dan Roy Carter reveals the insider metrics, hidden paid strategies, and fundamental shifts that are reshaping how music is promoted in 2025. From his early days working with Avicii and Tiesto…

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May 3, 2025

The Power of Consistency & Strategy: Why "Unsexy" Work Fuels Decades of Success

The Power of Consistency & Strategy: Why "Unsexy" Work Fuels Decades of Success What is the "unsexy" work, and how does it fuel decades of success in the turbulent music industry? Mark Knight, founder of the legendary Toolroom Records, breaks down the power of consistency and strategy that built his…

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May 1, 2025

Building an Empire: Mark Knight's Toolroom Blueprint for Artists | EF EP 97

Want to know how Mark Knight built Toolroom Records into one of dance music's most enduring empires? In this conversation with the legendary DJ, producer, and label founder, he breaks down the exact blueprint that's kept him at the top of his game for over two decades. While most artists…

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April 24, 2025

The 10-Year Rule: Why Mary Droppinz Says You Can't Quit Before Then | EF EP 96

In an era obsessed with overnight success, Mary Droppinz offers a radical perspective: give yourself at least 10 years in this industry before you even consider throwing in the towel. This conversation is a wake-up call for anyone looking for shortcuts in dance music. From her recent move to Miami…

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April 19, 2025

Artists, Here’s Why You Need Social Media & How to Deal with Haters with James Hype

Artists, Here’s Why You Need Social Media & How to Deal with Haters: James Hype Feeling overwhelmed by the pressure to be constantly online as an artist? Struggling to cut through the noise? You're not alone. Even top artists like James Hype navigate the complex world of social media strategy…

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April 17, 2025

James Hype & Tita Lau’s Content Strategy (That Most DJs Won't Try) | EF EP 95

Want to know how one of dance music's biggest stars built a movement through vulnerability? In this special Miami Music Week episode, James Hype and Tita Lau reveal the counterintuitive strategies behind their massive online communities and why authenticity trumps "cool factor" every time. From being called "cringe" to having…

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April 10, 2025

From $970M Twitch Exit to Burning Man's Massive Art Car | EF EP 94

What happens when you sell your company to Amazon for nearly a billion dollars? For Twitch co-founder Justin Kan, it meant following an unexpected passion - building one of Burning Man's most impressive art installations and launching a music label focused on community. From constructing a 70-foot iceberg with 200,000…

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April 5, 2025

The Day in the Life of a Resident DJ at a Famous Club with E11even Miami Resident DJ: Mister Gray

The Day in the Life of a Resident DJ at a Famous Club with E11even Miami Resident DJ: Mister Gray What does it really take to be a resident DJ at a world-famous club? In this exclusive behind-the-scenes look, we spend a day in the life with Mister Gray, resident…

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April 3, 2025

Miami's Most Notorious Venue: The E11even DJ Experience Revealed | EF EP 93

Want to know how to read a room when multiple distractions compete for attention? This week's guest, Mister Gray, has mastered this skill during his 11-year residency at E11even, a unique venue that combines the energy of a nightclub with the dynamics of a strip club. From sharing decks with…

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March 29, 2025

Building Your Music Reputation: Play the Long Game (Like Jason Did)

Building Your Music Reputation: Play the Long Game (Like Jason Did) Want to build a music career that lasts? It's not about the likes, it's about the legacy. In this engaging interview, we sit down with industry expert Jason Euler to uncover the secrets of cultivating a strong and enduring…

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March 27, 2025

Collect More Failures: The Counter-Intuitive Path to Success | EF EP 92

-zWant to know what it really takes to build something in dance music? When Jason Euler's emails to Relentless Beats went unanswered, he didn't just try again - he threw his own block party, betting everything he had. We're talking maxed-out credit cards, a pink slip against his car, and…

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March 22, 2025

How to Get Invited to Exclusive Music Events with Paul Campbell

How to Get Invited to Exclusive Music Events with Paul Campbell Want to know how to get invited to exclusive music events? Your music career hinges on the rooms you can't get into. Exclusive events, private showcases, and industry dinners are where deals are made and careers are launched. In…

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March 20, 2025

Miami Music Week: The Insider's Guide You Can't Afford to Miss | EF EP 91

Want to know why some artists leave Miami Music Week with game-changing opportunities while others just leave broke? This week's guest Paul Campbell isn't just another industry veteran - he's the ultimate Miami insider who's seen it all from every angle. From throwing his first party at Club Space at…

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March 15, 2025

My Song Went VIRAL, Now What?

My Song Went VIRAL, Now What? Millions of streams, endless notifications, the world is listening – but what happens after the viral moment fades? If your song went viral, you're probably asking yourself, "Now what?". When GUDFELLA's remix of "Rule the World" exploded, getting picked up by major European soccer…

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March 13, 2025

From Viral Hit to Identity Crisis: The Story Artists Need to Hear w/GUDFELLA | EF EP 90

Want to know why some artists crumble under success while others turn it into sustainable careers? When GUDFELLA's remix of "Rule the World" exploded, getting picked up by major European soccer teams and even Tiësto, it marked the beginning of an incredible journey - but one that came with unexpected…

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March 8, 2025

Artists, Stop Sacrificing Your Health for Success

Artists, Stop Sacrificing Your Health for Success Hey artists, are you pushing yourself to the limit, sacrificing sleep, meals, and your well-being for your music? It's time to recognize that your health is not a trade-off for success. In this video, we dive talk with Ethan Schiff about the real…

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March 6, 2025

DJ Wake-Up Call: Your Health Can't Afford to Ignore This | EF EP 89

In an industry where burnout is normalized and careers end before they begin, most DJs don't realize they're one health crisis away from losing everything. This week's guest, Ethan Schiff, knows this reality all too well - after watching countless artists sacrifice their health for success, he's on a mission…

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